Table of ContentsWhat Can We Learn from Unsuccessful Viral CampaignsThe Nature of ViralityCase Studies of Unsuccessful Viral Campaigns1. Pepsi’s “Live…
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Table of ContentsWhat Distinguishes a Successful Continuous Campaign from an Unsuccessful OneDefining Continuous CampaignsKey Factors of Successful Continuous CampaignsCommon Pitfalls…
Table of ContentsHow to Avoid an Unsuccessful Partner Search by Recognizing ErrorsUnderstanding the Importance of a Clear VisionCommon Errors in…